Classic Sales Pitch

𝐓𝐡𝐞 𝐂𝐥𝐚𝐬𝐬𝐢𝐜 𝐒𝐚𝐥𝐞𝐬 𝐏𝐢𝐭𝐜𝐡

These are two 100% genuine interactions I have had in the last 24 hours!

The Phone call.

Me: ‘Good morning, Jump IT Recruitment Solutions Limited, how can I help you?’

Caller: “Hi, can I speak to X?”

Me: ‘Who is speaking, please?’

Caller: “It’s Y’ (first name only)

‘Hi Y, can I ask what it is about?’

Caller: “It’s Y from Company Z about financing your business”

Me: ‘Well, Y, X left Jump IT Recruitment Solutions Limited over 10 years ago.’

Caller: Excuses made, our records aren’t up to date. Who took over…

Credibility gone.

The LinkedIn email pitch to me:

“We specialise in helping dentists like you grow”

Credibility gone.

Conclusion: Is there ever any excuse for not doing some prep before you pitch, make a call?
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